Terms & Conditions

Last updated: July 2026

These cover this website and the general basis on which we work. The specific terms of any engagement live in the signed proposal, and that proposal governs if the two disagree.

Using this site

Read it, share it, quote it with attribution. Don't copy it wholesale or present our material as yours.

The free preview

Previews are built at no cost and with no obligation. A preview is a demonstration; it transfers ownership of nothing until an engagement begins.

What we don't promise

No guarantees of rankings, traffic, leads or revenue. Search engines and AI assistants change without notice and no agency controls them. We commit to the work in your proposal and to reporting drawn from Google's own data.

Fees

Prices here are current at the date above and may change for new clients. A rate in a signed proposal is held for that term. Founding rates are limited and labelled as such.

What you own

Your domain, your content and the site we build for you. Your Google Business Profile and every account in your name. If we part ways, we hand over access and withhold nothing. We keep our own processes, templates and tooling.

What we need

Account access, accurate details, photographs and timely approvals. Where a delay comes from material we haven't received, timelines move. Material you give us must be yours to use.

Reviews

We build systems to help you ask customers for reviews. We do not write, buy, incentivise or fabricate them, and we won't work with anyone who asks us to.

Subcontracting

We may use specialist providers for parts of an engagement. We remain responsible to you for all of it.

Liability

To the extent the law permits, our liability is limited to the fees you paid for the service in question. We are not liable for indirect or consequential losses.

Governing law

The laws of the State of California.